Some of the links you find on wickedexperiences.co.uk are affiliate links, which means that if you click through and sign up or deposit at a casino we recommend, Ickedexperiences may earn a commission from that operator. This comes at absolutely no extra cost to you — the bonuses, terms, and prices you see are exactly the same whether you arrive via our link or type the casino's address directly into your browser. We believe in being upfront about this, so we have put together this page to explain exactly how it all works.
What Affiliate Links Are
An affiliate link is a specially tracked URL that tells an online casino or gaming brand that a visitor arrived from our website. This tracking is handled through cookies stored in your browser or through a unique code embedded in the link itself. The casino operator uses this data purely to calculate whether a commission is owed to us — it does not change your experience on their site, alter the odds of any game, or affect the terms of any bonus you claim. Millions of websites across every industry use affiliate marketing, from travel comparison tools to product review blogs. For gambling review websites like Ickedexperiences, it is one of the primary ways independent editorial content can be produced and maintained without charging readers a subscription fee.
How We Earn
To make things as clear as possible, the table below breaks down the different points at which a commission could be generated, who pays it, and what it costs you.
| Action | Who Pays | Cost to You |
|---|---|---|
| You click a review link on wickedexperiences.co.uk | No one — clicking alone triggers no payment | £0 |
| You register a new account at a listed casino | The casino operator pays Ickedexperiences a referral fee | £0 |
| You deposit and play real money at a recommended casino | The operator pays us a share of net revenue (revenue share) or a flat fee (CPA) | £0 |
| You claim a bonus offer featured on this site | The operator — bonus value comes from them, not from us | £0 |
In every scenario, any commission paid to Ickedexperiences comes from the operator's side of the transaction. Your wallet is never touched.
How This Affects Our Reviews
The short answer is: it does not — or at least, it never should. Rankings and recommendations on wickedexperiences.co.uk are not for sale. We do not accept payments from casinos in exchange for higher scores, more prominent placement, or a favourable written review. If an operator scores poorly against our criteria, that assessment is published honestly even if that operator holds an affiliate agreement with us. Conversely, a casino that does not currently have an affiliate arrangement can still appear in our top recommendations if the quality of their product merits it. Our long-term reputation depends on readers trusting our opinions, and we would rather lose a commission deal than lose your trust.
Our Review Methodology
Every casino reviewed on this site is assessed against a consistent set of criteria. These include:
- Licensing and regulation — we only feature casinos holding a valid UK Gambling Commission licence
- Bonuses and promotions — welcome offers, wagering requirements, and ongoing loyalty rewards
- Game library — breadth of slots, table games, live dealer titles, and software providers
- Payment methods — available deposit and withdrawal options, processing times, and any associated fees
- Customer support — responsiveness, available channels, and quality of assistance
- Responsible gambling tools — deposit limits, self-exclusion options, and links to support organisations
FTC & Regulatory Compliance
In accordance with the Federal Trade Commission's guidelines on endorsements and testimonials and equivalent UK consumer transparency obligations, Ickedexperiences discloses that material connections exist between this website and the casino operators featured on it. Where affiliate relationships exist, those connections have the potential to influence which products are reviewed, though as stated above they do not determine editorial scores or rankings. This disclosure page, combined with in-content notices where appropriate, is intended to satisfy those guidelines fully and to ensure that every visitor to wickedexperiences.co.uk understands the commercial context of the content they are reading.
Your Choice
Using our affiliate links is entirely optional. If you would prefer to visit any casino featured on this site directly, you are completely free to do so — simply search for the operator by name in your browser. You will not receive a worse deal by doing this, and Ickedexperiences will not receive a commission. We include this information because we want every decision you make on this site to be an informed one.
Questions
If you have any questions about how our affiliate relationships work, which operators we currently hold agreements with, or anything else covered on this page, please get in touch with the Ickedexperiences team through the contact page at wickedexperiences.co.uk. We are happy to answer honestly and will respond as quickly as we can.